Mapping demographics: an online tool

Remember those expensive demographic surveys — Precept, Proscript, something — that the districts provided for church planting, say, 15 years ago.

OK: perhaps not. After all, they were expensive.

Well, I learned today that ESRI — and no particular endorsement for ESRI, by the way — has a map-based zip code look-up tool. Not the same thing, but it does suggest where you might want to target in-person (or postal ?) outreach activity, and what the people who live in that zip code likely value.

Oh, I’m sure it’s a gateway to more refined data, at a cost, I’m sure. But we’re hardly ready for that kind of granular data (for new churches, anyway) yet —

In the meantime, here is a link to the demographic profiles and segmentation overview.


One Reply to “Mapping demographics: an online tool”

  1. My heart skipped a beat. I first saw ESRI as ESR (as in Earlham School of Religion). Which would be cool and unexpected. But ESRI makes so much more sense.

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