Coffee Hour, the Unitarian Universalist group blog, is having a discussion: whither our denominational name?
The more I read the discussion (and this is hard to say given my respect for the people involved) the more I'm sure there's no discussion less useful to our welfare. Apart from this short post, won't be brought into a round of naval-gazing goal-avoiding mock work.
If you think, "aw Scott, lighten up" at last go and investigate a denomination (about our size, too) that made such a move with a serious eye to marketing. (They have a nice uniform style, but I don't think it will age well.)
The denomination formerly known as the Reorganized Church of Jesus Christ of Latter Day Saints (14 syllables, 47 letters) is now the . . .