My Day Job includes buying some children's books. Thus, I was online, at the Scholastic website -- they're the nice folks who publish the Harry Potter series among zillions of other titles -- and came across the company credo, which was nicely bullet-pointed:
We believe in:
- The worth and dignity of each individual
- Respect for the diverse groups in our multicultural society
- The right of each individual to live in a wholesome environment, and equally, the personal responsibility of each individual to help gain and preserve a decent and healthful environment, beginning with informed care of one's own body and mind
- High moral and spiritual values
and so forth.
Is it just me, or is there a touch of the familiar about that? ("Except the last one," he adds, sarcastically. Ethical life but not morals.)