Church Marketing Sucks is part of a daisy-chain of citations leading to some statistics about denominational marketing plan costs.
I've only ever heard of two of the campaigns -- the United Methodist's "Open Hearts. Open Minds, Open Doors" for $43 million and eight years, and the United Church of Christ's "God is Still Speaking" for $30 million and three years -- which are the two most expensive. Of course, that comes from the TV ads that were and weren't.
I wonder what the UUA costing is.