Church marketing campaign cost redux

Church Marketing Sucks is part of a daisy-chain of citations leading to some statistics about denominational marketing plan costs.

I’ve only ever heard of two of the campaigns — the United Methodist’s “Open Hearts. Open Minds, Open Doors” for $43 million and eight years, and the United Church of Christ’s “God is Still Speaking” for $30 million and three years — which are the two most expensive. Of course, that comes from the TV ads that were and weren’t.

I wonder what the UUA costing is.

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