I got an interesting email today: a small publisher emailed me wanting me to promote a Unitarian Universalist author of theirs. I declined, as I've never been keen on this writer's works and his ego is obviously strong enough to do without my promotion. That said, I have a similar job at Day Job and understand the impulse. Accordingly, I seriously doubt I was the only one asked.
But it begs another question -- what can (or ought) we as bloggers be called on to promote? How much promotion is fair to ask of bloggers? Read that from whatever population brought you here, and comment.