People in general, Unitarian Universalists included, and bloggers in particular goad one another and others into certain actions. Sort of a continual "do this, it's a good idea" drive. This makes sense, because very often the appeal includes access to information, which is a way of cultivating wealth and power.
But there aren't any big projects cultivated that way, ones where the benefit is a substantial public good, or at least projects where UU bloggers are the leads.
Would this kind of join action be desirable, and if it were, what kind of project (a) could we do and (b) ought to do?