Quite a number of people are upset about CBS's ad-sales decisions about the Superbowl and have called for a boycott or direct complaints to CBS.
I don't like it either. I don't like the hypocrisy of denying the United Church of Christ a spot because of their activism (anyone can attend their churches, even gays) but allowing the Tebow ad, sponsored by Focus on the Family. Or selling space a nasty anti-gay candy bar ad two (or was it three?) years ago, but not allowing a gay dating service -- Mancrunch; sounds like a candy bar -- the same.
But I have a hard time getting worked up. I never watch the Superbowl, and reviewing the stated advertisers have a hard time thinking of those -- apart perhaps Coke -- that I buy often enough to give up in a boycott. (Indeed, I've already boycotted domain registrar GoDaddy for its president's go-go-Gitmo beliefs, Hooters-quality advertising and miserable terms of service. Use NameCheap.com instead.) Why spend social capital using my spending power, pitting big corporations against others. Not my fight. And the wrong approach. (I would complain to the candy bar company if that ad was current. But the Fairness doctrine is dead -- such a shame -- so there's no trying to appeal to that.)
The CBS use of the public airwaves to perpetuate anti-gay bias in CBS's business is my business. God knows the Right uses FCC complaints to get attention to what jerks their chain. Time to learn FCC regulations and get used to making complaints where it might get some attention.