Reviewed my Google Analytics this morning. In the past month, for the first time, all of the top hits to this blog are for posts critical of the Unitarian Universalist Association, or something Unitarian Universalist.
My themes for this blog are churchÂ administrationÂ and growth; Christian and particularly Universalist theology and history; Unitarian Universalist institutions; and aÂ idiosyncraticÂ mix of Ubuntu Linux, Esperanto and District of Columbia references. I write, regularly, on all of these. Sometimes I put great effort into a post that attracts few readers. Other times, a few quickly-dashed out words brings in an avalanche. And, yes, the scope of my audience matters. If I didn't care if anyone read what I wrote, I wouldn't blog. (Why do preachers preach?) After all, I have a paper journal for private thoughts.
I don't relish a reputation as a crank or malcontent. Still, there aren't many people who write critically of the Unitarian Universalist Association, and there's clearly a market. Advice "to say something positive" -- it's happened -- when there's little to be positive about is willful ignorance. But to rail on about what won't change is a waste of time and energy.
So I'm trying to stoke the SEO and use the data to improve my other markets. I'd appreciate a mention or links from your blogs or social media sites (Facebook, Twitter or what-have-you) if there's something you like here. It can even be about church growth or administration.