First thoughts on Google+

One of the nice things about working at the Sunlight Foundation — apart from the important, engaging mission and working with fabulously talented people — is early access to technology, especially digital and Internet technologies.

Enter Google+, the Internet giant’s newest (and third) entry to mass social organizing. Much buzz (if you’ll excuse the reference), plus more than a little hope of escaping Facebook. I don’t like Facebook’s management, user experience or (above all) anti-privacy culture. Many of us put up with it, not because it’s good, but because it’s big. Like Walmart, you have Facebook or loose access to many of the people you know. I put up with Facebook because I want to plant and develop churches and need it as a resource.

But should Google — which is huge and not without concerns — take over its business and push it aside. Well, I’d like that. Plus, after a brief review,

  • You can segregate your outbound messages (wall posts) by self-selected constituencies.
  • You can use video chat within it. That alone moves its use for churches from promotion to more active group building.

And, from I understand, the default settings are for greater privacy.

The demand was unexpectedly large, so there have been delays in getting out invitations. Indeed, right now there aren’t any going out. As quickly as I can, I’ll be sending out invitations to my friends. Spread the love.

4 Replies to “First thoughts on Google+”

  1. I read about this in the paper and meant to ask you about it. Our church group on Facebook never really went anywhere and I suspect that privacy was a big concern. I have many church members–GenX and Millenial included–who don’t have FB pages and this is one of the reasons they mention…

    It also seems to be useful for different purposes and less for others since no one is likely to just stumble on your page…

  2. I tried to research “Social Marketing” recently and found that the term, which used to mean using marketing principles to get people to adopt socially-beneficial behaviors, has been taken over by those doing what used to be called “Social Media Marketing.” Now it appears that “organizing,” which I think of as people exercising their power through banding together, has also been claimed by the for-profit sector.

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