Type matters

This recent blog post from the New York Times spells out how some typefaces (particularly Comic Sans) make facts seem suspect while others (Baskerville is the winner of a small selection) inspire confidence. Baskerville isn’t my favorite — if you need a open-licensed version, see here — but it speaks well that every church should try to put its best (type)face forward when it wants to be seen as compelling and truthful.

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