If you're thinking about giving money for Philippines storm relief, please seriously consider giving money to the World Food Program USA. Perhaps you've heard about rations -- "high energy biscuits" -- being flown in. The WFP provides these, and that's the kind of practical we-need-that-now help needed now. More info about the high energy biscuits here, and what they contain.
And a video about a similar relief effort in 2009. But this last cyclone was much bigger.