Last time --and this was a while back -- I talked about commuting zones was using them as a proxy for communities where a new Unitarian Universalist church could rise up. I have to admit I was wondering if I was being naive by drawing this conclusion. After all I don't have any sociological, mapping or civic engineering experience. But once around the numbers, some of the gaps in the Unitarian Universalist map became perfectly clear and when I tested my findings against the UUA congregation locator map, I felt my process was valid. (If this post gets significant traffic, I'll write about the process.)
Looking at the gaps, there are two ways you could read them to see where a new congregation could be planted. On the one hand, it makes sense to reach to the nearest unserved zone: a place where a large existing congregation might put a satellite. On the other hand, it might make sense to stage concerted effort to reach a large area with no nearby Unitarian Universalist presence.
Let's call these the strawberry runner and airdrop methods respectively. This week, I'll look into each.