At some point, perhaps in the early postwar period, American Protestantism became consumed "togetherness" and word-smithing. That cozy togetherness which fit in so well in the baby boom suburbs, but which makes anyone who's the least bit introverted writhe in the pews. And the temptation in the age of the mimeograph for ministers to craft special liturgies for every occasion, and to use ten words where one would do. (This is not an original thought on my part, and if I can find the reference I will include it later.) In short, Protestant worship (by which I include Unitarian Universalist worship) has become friendlier, more tactile, more community-focused and far wordier. Fine for some, but I can't say I like it very much.
I appreciate the 15-minute services that the BBC broadcast, even though I've never heard one. Because participation is more than repeating the words that are printed the order of service, and comprehension is more than a quantum of words. In that spirit, I won't labor the point.